Noriaki Endou

Ash-Iahih (アシュ-イアイ) is the Overlord Enmi (オーバーロード・エンミー) and the initial main antagonist of the series. The current ruler of Kegare and the ruler of the Enmi, presiding over the Inner Circle, he is responsible for their current invasion of Earth and other machinations. Using technology developed by Uzikiri, he is able to transform into the first Kamen Rider Daimaō (仮面ライダー魔王).